Essays

Exposure creates the possibility of recognition. Recognition creates desire. Desire creates exploration. Looking back, I don't think ten-year-old me lacked ambition. I think I lacked imagination. People can only aspire toward lives they can imagine, and we can only imagine lives we've somehow encountered. But not every…

Second in a series on what search becomes in the era of AI. The first essay was about trying to find films by feeling. This one is about finding styles that express who you are. I've built FeelFit, a fashion-discovery tool that starts with a single tap: see an outfit you like, tap it, and instantly get pieces that matc…

For the last two years, during my MBA, I've been circling a question: what's a better way to search? Along the way I built ClipFind, a tool to find films by the feeling they leave you with. It didn't work the way I hoped, but it pushed my thinking forward on the question I keep returning to: what does search become in …

I have spent years thinking about what information does to a person — how the right image at the right moment can crack something open, show you a version of yourself you had no other way of imagining. So when generative AI tools started making it possible for anyone to produce a film, I didn't want to observe from the…